Michelle Ma
is
a
Product
Designer
with
5+
years
of
experience
focusing
on
systems
thinking
and
product
strategy
Previously — Growth at CNN, Research at Carnegie Mellon HCII, Cognitive Science at UCLA
MY WORK
PRODUCT DESIGN • COMMENTING
CNN Commenting — Leading a zero-to-one feature that drove a 40% uplift in session duration
DESIGN STRATEGY • DIGITAL GAMES
Games — Defining a zero-to-one gaming vertical that exceeded engagement targets
DESIGN OPS • COMMUNITY
Mentorship — Building a grassroots mentorship program, connecting dozens of designers to mentors
PRODUCT DESIGN • GROWTH
Registration — Scaling CNN's account creation flow, designing the registration system
PROJECTS
PRODUCT DESIGN • SEARCH & REVIEWS
Bruinwalk — Redesigned and shipped UCLA's review platform for academics and housing
PRODUCT DESIGN • EDUCATION
Lynnette — Brought design thinking to an AI tutoring system used in classrooms, improving accessibility and learning outcomes
AI-ASSISTED DEVELOPMENT • CAFE
